Industrial design is an emerging discipline in China, and some people have an inaccurate understanding of its scope and role, believing that it only involves surface "makeup" or visual design for products. However, its design methods and concepts have long been overlooked by some domestic enterprises, especially in the design of mechanical products.

The International Council of Industrial Design Associations (ICSID) has defined industrial design as follows: for industrial products produced in bulk, they are endowed with new quality and specifications in terms of materials, structure, construction, form, color, surface processing, and decoration through training, technical knowledge, experience, visual and psychological perception.

The process of industrial design is an innovative process. Throughout the entire creative process, it is not only subject to the objective laws of natural science like technological creation, but also has a desire for beauty in the initial design concept. The principle of beauty is involved from the concept. It is this pursuit of beauty that defines the difference between the work of designers and engineers, but this kind of beauty is a practical pursuit of beauty, not the beautification or decoration of objects, It is a recreation of the practicality and aesthetics of a product that breaks away from the traditional inherent product form and takes a structural and functional perspective.

In the design and development of new products, elastic cam pumps not only need to focus on achieving technical indicators and functions, but also on the external aesthetic design, functional and spiritual realization of the product.

Industrial design studies the relationship between things, people, and the environment, adhering to the principle of putting people first. In the design of cam recording products, it is necessary to consider the environment in which the product is used and the physiological, psychological, and aesthetic concepts of different customer groups, in order to truly meet the deeper needs of customers.

At present, in product development, it has moved away from the stage of completely pursuing functionality while neglecting its appearance and humanization of operation. In terms of appearance design, it appears that the product has stability, proportional coordination, and a strong sense of the times. The design function on the pump cover is equivalent to the design of the front face of the car, making the product more visual and maximizing the brand image of the product; The structural optimization of the pump body, the design and processing of the synchronous gearbox, reduction gearbox, and rear cover all reflect integrity and harmony.

Every line and every corner reflects the power of the product in terms of functionality. The use of deep blue tones on cam pumps is even more complementary.

Nowadays, the design of elastic cam pump products should pursue the combination of engineering technology design and industrial design. Through continuous technological innovation, the structure of elastic cam pump is more compact and the system is more optimized. Through the application of industrial design, the product not only has a simple, beautiful, generous, comfortable, safe, novel, and environmentally friendly design, but also possesses the cultural atmosphere of an enterprise.